Income And Expenses For The Business Model From Trade Shows

Literally there is a whole corporation founded by trade shows of economics. That should tell you how lucrative this industry can be, even if you only have one show a year. To make money you need to incorporate the right Trade Show Business model and make sure you maximize potential profit streams. Here are some of the most common income and expense items you can see in a professional trade show business plan.

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Attendance Fee:

trade show businesses

This is the price generally attended by the public at the event. There are a few things to consider before deciding on your admission fee. Things like scheduled attendance and perceived value should be assessed to make sure you don’t lose attendees by reloading them.
Exhibition / Seller Fee: Exhibition fee paid to exhibit or market products. Most of the show has a flat pricing structure based on the booth position on the floor. The more prominent the position, the higher the rent for this space. In addition to the booth rental fee, vendors are also paying for booth upgrades such as extra tables, electrical access and audio-visual equipment. These updates are usually marked by show managers to earn more revenue.


Sponsoring a sponsor for your trade show can be the difference in the profit or loss at the end of the event. Most sponsor packages include signal placement around the show, positioning of the premium booth, and the ability of sponsors to engage with the audience using free samples or intercom messages. The key to leveraging a lucrative sponsorship deal is to make sure that the brand is offering exclusive exposure that you won’t find through other types of ads.

Income Shares:

In terms of revenue share, merchants pay their percentage of sales to show managers in return for small, non-contractual taxes. You see this in the concert industry, where t-shirt vendors compete in and around the arena in exchange for a 25% sales commission. You can do this in a trade show business model, in partnership with concessionaires, or by adding a celebrity autograph station.

Trade show costs

Cost of Place:

Every place is going to pay rent, and each facility includes a limited amount of service. Comparing venue prices and policies will be crucial to the success of your show. Pay close attention to the contracts and find out what is included in the rental price.

Booth Setup and Accessories:

Before you can use seat desks and chairs as part of your tenancy agreement, all other items that make up the booth (pipeline, drainage and table support) are likely to require a contract. Company for rent. The same goes for the audio / visual enhancements that each booth may need. Most of these costs will go to exhibition tax, but any oversight in this category can be expensive.


The reason for paying entrepreneurs exhibition fees is because they could gain access to a large group of buyers. Hiring attendees is probably the biggest responsibility for hosting trade shows. Even a bad year of attendance can ruin a merchant’s reputation for life. Thus, marketing plays an important role in the life of the Trade Show Business plan. Between internet, radio and TV advertising, you can easily spend 50% of your budget on marketing alone.


Teamwork requires organizing and marketing an exhibition event, and this requires hiring staff. You will need at least one individual for the key management categories: Marketing, Operations and Customer Support. Note that you can hire part-time or part-time to avoid employee benefit costs.

Insurance and legal fees:

Risk management is especially important in event planning as risks increase with the size of the group. Expect to spend at least a few thousand dollars on lawyer and liability insurance. It is best to contact suppliers who have experience in the event industry so it may make sense to call in other event planners. Most professional agencies are happy to give you an estimate, at no cost. This will help you estimate these costs in advance.

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