Once upon a time, there was a myth that SEO google pdf could not locate a PDF.
As in the case of SEO google pdf could not enter the favorable area of page 1. According to Google, we were unable to decipher the content of non-HTML documents.
That myth was subsequently unduly destroyed by Google. In 2011, the world’s most popular search engine stated:
“Google first indexed PDF files in 2001 and is currently indexing hundreds of millions of PDF files.”
SERP comes with its own tags to alert users that the results are PDF-based.
However, optimizing PDF for SEO is still an untapped opportunity.
Google can crawl, index, and rank documents, but simple best practices are often underutilized or completely unknown.
PDF documents often contain a large amount of rich content that Google can index, making them an excellent feed for SEO campaigns.
However, optimizing a PDF for search requires SEO to follow slightly different rules. The framework is similar to the general SEO approach, but the details differ in some important ways.
PDFs are also used to store certain types of content, so any attempt to optimize these documents should be kept in mind.
Follow these 10 tips: The chances of getting SEO traffic from PDF are much higher.
1. Choose file names carefully
This is usually the first step in converting a text document to a universally transferable PDF format. Therefore, it is very easy to save the file as automatically suggested, rather than considering the potential SEO impact on important elements such as page URLs.
As an SEO, if the document is passed if it is already in PDF format, perform a keyword and competitor analysis before renaming the file with a phrase that suits your needs. Capitalize the first letter of each word and separate words with hyphens.
2. Internal links to documentation
It can be difficult to include a PDF within the internal link structure of a website.
These documents are usually high-value assets (such as surveys and reports), but are used for certain purposes, such as being invoked less frequently than product pages.
The result is often orphaned pages in the site hierarchy.
It has a direct impact on its SEO potential. Quoting from an interview with John Mueller at Google in 2016, the importance of linking to PDFs comes to mind.
“If you can’t index these pages […], you may just say that your website has already indexed enough content. You’re not ready to add a lot of content yet not.”
Sending the internal links of the context to the PDF gives us the necessary indication that Google wants to index and rank these content.
While less important as a ranking factor, optimizing the anchor text that points internally to the document can also help.
3. Links to related content
This mainly applies to content located on websites (although you can link to trusted third-party sites in the best interests of your users).
Linking your PDFs to your own web properties can increase the likelihood that search engines will render your content as an important part of your site.
Another great benefit of using PDF is that it is valuable as a permanent resource, making it easier for external sites to link. If you include links to important pages of your site in your document, you will get authority (and ranking) as well as PDF.
4. Add the optimized unique title
This is the basis of SEO, but it’s easy to forget about PDF.
The PDF title can be set in the Document Properties section. Search engines use this in the same way they use HTML title tags. Therefore, this is the clickable text that the user will see in search results.
However, carefully consider the terms you rank.
In fact, PDF is usually best for ranking certain long-tail queries. By nature, the documentation focuses on one area of investigation. The title and description should reflect that.
Optimizing a PDF for a wide range of conversion-focused terms is unlikely to succeed.
5. Tailor content to mobile PDF experience
It is not surprising that this advice applies to almost every area of digital marketing these days, so it also applies to SEO google pdf.
Many PDFs have a long nature and are not suitable for bite-size formats required for mobile content.
There are simple and practical changes that can be made to counter this.
Aligning content to the left side of the page makes it much easier to scroll content on mobile devices without having to first scroll horizontally.
You can also use bulleted and bold text to make your content more digestible for time-sensitive patrol readers.
The images are great, but be careful with the file size.
6. Compress images as much as possible
Loading speed is an important ranking factor on any page, but it will be more difficult to accelerate this with heavy PDF files.
After you’ve done a lot of work to create a great piece, you don’t need to delete images or graphs just to compress the document.
Tools (such as JPEGmini and Soda PDF) help compress more labor-intensive elements such as images without compromising the visible aesthetic quality.
7. Split content by subheadings
PDFs can contain a lot of detailed information. But people are getting more and more attention.
Using subheadings makes the content easier to read for readers scanning the document. This is helpful advice on all devices, but essential on mobile.
As a rule of thumb, do not exceed 3-4 sentences per paragraph.
Between the blocks of text, insert subheadings that describe the upcoming section and, if relevant, use one of the targeted search queries to tag the story.
8. Use plain text
One of the reasons these myths have lasted so long about Google and its PDF issues is that so many PDFs are image-based.
Our eyes contain text. But for search engines, they see images with words.
Still, it’s not enough to indicate that Google can’t index documents, but you need to provide support where possible.
Search engines are much better at reading image content, but the text is still desirable.
Many common tools, including Adobe’s proprietary Creative Suite, make this conversion easy.
There is also a very rudimentary way to test this. If you can copy and paste text from PDF, it is in text format, not image format.
9. Use alt text
This is another foundation of the basic SEO google pdf category. However, it is not widely known that alt text elements can be set for images in PDF.
The exact way to do this depends on the software you use to create and host the PDF, but a complete guide can be found here.
This is another opportunity to give Google an important signal about the content of the document and think of it as a means of ranking by image search.
PDFs are not always the best results for search queries, but images are much more likely to meet user demands.
10. Performance tracking
From an SEO perspective, the purpose of adding a PDF to a website is very different from adding a product page, for example. That means measuring its success also requires a different mindset.
Downloading PDFs from organic search visitors can be considered a micro-conversion. This can be added to your analytics package as a goal, so you can see how many people have visited your site with organic search and downloaded the document.
This gives you even more granularity to evaluate the path a user took to reach a PDF on your site or any other marketing channel they interacted with before doing this micro-conversion.