SEO Wiki: Why Wikipedia Tops Google: The SEO Truth No One Wants To Hear
An interesting study published this week looked at 1,000 Google search terms and measured Wikipedia.org’s ranking. It begged the question: Does Google give Wikipedia too many protrusions?
In short, Wikipedia has gained a huge ranking of 99% of terms (selected by random noun generator).
Many people may consider this to be Google’s unfair bias against Wikipedia, but I don’t think so …
It cannot be denied that 99% is a very large number of keywords to be ranked. This is a very interesting study that highlights the advantages of Wikipedia.
But I am still not surprised at the results. Wikipedia seems to be the biggest rival of all SEO wiki. This explains why the advantage of Google attracts so much attention.
But if you look deeper into why sites are ranking, I honestly believe they deserve to rank where they are.
I certainly don’t think non-algorithmic events are happening here, as some have hinted at in the past.
Intelligent Positioning graph showing Wikipedia’s position on Google for 1,000 randomly generated search terms:
Why is Wikipedia dominating Google?
To support why this site is the world’s best organic search performer, Wikipedia probably has the best SEO wiki foundation on the web:
Unique and detailed content
Wikipedia is a very good case study on the power of UGC (User Generated Content) with a huge amount of content with a huge amount of details.
For example, the Wikipedia Turkey page (found in the 1,000-word sample list) contains 12,536 words on a single page, and Wikipedia content spans 70 million Google index pages in 10 languages.
Key term target web pages
Each page is described separately around the main search terms, which can be ranked by both these core search terms and the long tail of traffic due to the fact that it is both a powerful page and a domain There is a page, it is a very long tail! )
Very strong domain authority
There is hardly any OpenSiteExplorer comparable to a 100/100 domain institution. MajesticSEO wiki has a total of 6.13 million links. It is some link building campaign!
Excellent internal link structure
Wikipedia does an excellent job of context linking internally and can extend the strength of the domain throughout the site. If you just delete that nofollow and link more externally!
Excellent page permissions
Wikipedia naturally generates links and quotes from high-quality sources because it is clearly the world’s market leader (Encarta who?) For online encyclopedias.
If you look at the same “Turkey” web page, there are 21,375 links to this page directly. Many of these come from institutions such as the BBC, Telegraph, and NASA.
Combining it with such a powerful domain makes it even clearer why they rank so well.
But will this advantage continue?
I say “yes” based solely on SEO wiki metrics, especially content and links. Wikipedia is such a powerful site that it is very difficult to change this trend.
The main thing I think is a threat to them is how Google’s algorithms evolve to analyze user intent.
For example, if a searcher is looking for “Turkey” (one of the terms mentioned in the survey) and hoping to find a travel or vacation package, instead of finding a country-specific information page, You may be disappointed.
Therefore, if Google pays more attention to the bounce rate and user experience, Wikipedia may lose some of the top rankings in the future, especially for more transaction queries.
However, in my opinion, it is unlikely to see the site slide completely from page one. Primarily, Google seems to strongly believe that “queries deserve diversity”, and Wikipedia generally provides content that other sites cannot provide for a vast range of keywords.
How do you use this as SEO?
As mentioned earlier, Wikipedia is a competitor for all SEO wiki. Like it or not, it may not compete directly with your business in your market, but competes for rankings and traffic in the markets that create your business.
If you know you ’re ranked high on Google, why not use that information to delve a little further? Analyze how much traffic is generating. There are excellent tools to view the traffic of individual articles on Wikipedia. See the Turkish page for an example.
This indicates that Wikipedia has generated 1,038,886 visits in the last 90 days, making it the 253rd most popular article on Wikipedia.
In addition, using tools such as Hitwise, SearchMetrics, and SEMRush, Wikipedia finds keywords that generate traffic and can further dig into optimizing and targeting traffic from them.
What do you think?
Do you agree that Wikipedia’s ranking is fair? And unless you are Google, even if it isn’t, try it. You can also learn from the great success of user-created content creation sites and find ways to use them to enhance your site.