SEO Tutorial: for Beginners to Learn the Basics of SEO

Making the right decision is an important skill at every level while choosing the right SEO tutorial. The most important thing in this process is knowing exactly what SEO search engine is and understanding what SEO search engines really are. This post is organized in that order and will help you do just that.

According to the Search Engine Journal, more than 35% of its revenue comes from organic traffic.

These statistics prove that search engine optimization is one of the core components of digital marketing.

Good SEO work only improves over time. Find only engine tricks that need to be changed when the ranking algorithm changes. –Jill Warren

SEO Tutorial,search engines,search engine

Let’s start by understanding the basics of SEO.

What is SEO?

SEO or search engine optimization is actually a subset of search engine marketing related to search engine websites or web page optimization. SEO can help you:

(I) Search engine-friendly website design and development.

(Ii) optimize the volume and quality of website traffic from search engines.

(Ii) Know how the search algorithm works and what the target audience searches.

This SEO tutorial contains guidelines to help you optimize your web page or the entire site to accommodate search engines that improve your SERP position.

Describes simple SEO techniques that optimize online business visibility for various search engines such as Google, Bing, and Yahoo.

In addition, it helps beginners understand the characteristics of effective SEO and inform experts about the latest SEO trends and algorithm updates to optimize SEO campaigns.

A complete SEO tutorial to learn the basics of SEO

To understand the basics of SEO, you need to take the following steps related to optimizing your website or a web page so that professionals can learn the SEO of your new website in the easiest way.

1. Choose an SEO-friendly website domain

The first thing you need to do when starting an e-business is to think about your website’s domain name. Before choosing a domain, you need to consider the following:

(I) Target audience.

(Ii) what do you want to sell to them: something related to the item or content?

(Iii) What makes your online business unique?

(Iv) Use of keywords in the domain.

(V) Avoid long and confusing domain names.

(Vi) Use of catchy, relevant and memorable domain names.

2. Know the SEO tactics and methods

The basic techniques of SEO fall into two broad categories.

(A) White Hat SEO

These are search engine approved techniques. Following the White Hat, SEO tactics are mandatory and do not try to deceive visitors. White Hat SEO techniques include:

(I) Follow search engine guidelines and avoid fraud.

(Ii) means that the same content that the search engine indexes and ranks are displayed to the user and is fraud-free.

(Iii) means that the content is user-centric and not merely intended to improve search rankings.

(Iv) Ensure the quality of web pages is good and useful under White Hat SEO practices.

(B) Black Hat SEO

SEO methods that are not approved by search engines are called Black Hat SEO or spamdexing. Search engines can easily identify Black Hat SEO practices that hinder profitability. Black Hat SEO practices include:

(I) SEO practices, including fraud, that has been disapproved by search engines.

(Ii) redirect the user from a search engine friendly page to a human-friendly page, or redirect the user to a different page than previously ranked by the search engine.

(Iii) Use cloaking SEO to provide one version of the page to search engine spiders/bots and another version to human visitors.

(Iv) Keywords use meta tag stuffing that is repeated in the meta tags but the content is not related to those keywords.

(V) Adopt keyword stuffing to place keywords in the content in a calculated way.

(Vi) Use Doorway or Gateway pages that have little content in low-quality web pages and are packed with the same types of keywords and phrases.

(Vii) Use mirrored websites where multiple websites or different URLs use conceptually similar content.

(Viii) Incorporate page hijacking practices.

3. Use of SEO friendly design and layout

Don’t overcomplicate your site, as it’s important that search engines easily parse and index your site’s content.

Here are some important points to keep in mind when designing a web page.

(I) Having more text content than HTML elements is beneficial because users search for relevant content more than anything else.

(Ii) Avoid frames because search engines and frames are enemies of each other. Many users find it difficult to navigate within frames because frames confuse users and search engines.

(Iii) Most ads use JavaScript, so don’t use ads. A JavaScript drop-down menu prevents web spiders from crawling beyond the home page. If you use ads, add a text link at the bottom of the page.

(Iv) Page topics must be relevant to the content. Place only those that fit properly on the page topic.

(V) Do not include unnecessary directories.

(Vi) Flashy additions such as animations and GIFs will affect indexing and should be avoided unless absolutely necessary.

4. Optimize keywords, meta tags, titles, anchors

(A) Keyword optimization

Optimizing keywords is an important consideration in the SEO tutorial. The right keywords will perfectly describe your website and improve your search rankings. Keyword phrases are equally important. This phrase is 3-5 words and is site-specific.

The following points can help you optimize your keywords:

(I) Keyword frequency

It measures how often your keywords appear on your website. Websites need to maintain optimal keyword density to increase search rankings.

(Ii) Keyword weight

After the keyword frequency is the keyword weight. This is the number of keywords that will appear in the content. Keyword weight is measured against the total words of the content. The fewer keywords you use, the more attention you get to related keywords and the better your search ranking.

(Iii) Keyword placement

The next part of the search engine optimization tutorial is managing keyword placement. Strategically placing keywords on a page can increase relevance.

(Iv) Keyword prominence

The importance of a keyword means that the keyword is at the top of the page. It is always good to include key keywords in the first 20 lines of an article.

(V) Proximity of keywords

This means placing keywords using interrelated keywords or words with similar meanings. Relevant results are obtained when key keywords are placed next to related phrases.

This is where the main keywords are used-

(I) in <title> tag

(Ii) <meta name = ”description”>

(Iii) <meta name = “keyword”>

(Iv) <h1> or other heading tags

(V) <a href=”https://yourcompany.com”> keyword </a> link tag

(Vi) Copy of the text

(Vii) In the alt tag

(Viii) <! –Insert comment here> Comment tag

(Ix) URL or website address

(B) Optimization of meta tags

Meta descriptions are often displayed as part of search results, but meta tags should not be displayed with such results. Meta tags are only intended to tag relevant keywords and do not form part of the content.

(I) Hints for meta description tags

(A) Use keywords in meta description tags and do not repeat words.

(B) Try using more than one keyword syntax.

(C) The meta description of a single web page must not exceed 150 characters.

(D) Each page requires a different meta tag.

(II) Tips for meta keyword tags

(A) Use synonyms and unique keywords.

(B) Avoid repeating certain phrases.

(C) Word repetition is allowed multiple times if it is part of a different phrase each time.

(C) Title and anchor text optimization-

(I) Each web page must have a unique title, and the title of each page should include a key phrase.

(Ii) The home page title must begin with the primary keyword phrase, followed by the best secondary keyword phrase.

(Iii) Use descriptive anchor text for all text links. It plays an important role and is seen by search engines.

5. Survey and analysis

(A) Keyword survey

Keywords are the most important part of the SEO tutorial because the right keywords will help your website appear on the first page of search results. Using the right keywords is essential because you need to compete with many other websites. Researching content-related keywords can help you reach your target audience. Once you have researched your keywords, the next step is to analyze the keywords you have collected and chosen the one that is best suited for your website and product. This can also help you better understand your users.

(B) Competitor analysis

The next step in keyword research is analyzing your competitors’ websites. Doing so can improve your marketing strategy. There are various analytics tools designed for this purpose, which require you to enter website URLs, competitor URLs and target keywords, and predict the ranking of keywords against competitor keywords. Here’s what you can do to analyze your competitor’s website:

(I) The first step is to analyze which websites fall into the niche. To get this result, enter a keyword in Google search and the top result will be your competitor.

(Ii) If you already have a competitor’s idea, you can visit the competitor’s website to see the quality of the content, the keywords and phrases used, and the type of website. Use this information as a basis for developing your content.

(Iii) The last and most important part of the survey and analysis is to confirm the presence of competitors’ social media. Because social media is a popular way to attract customers, analyzing the popularity of your competitors’ posts can tell you what your target audience is interested in.

(C) SWOT-analysis

SWOT stands for Strength, Weakness, Opportunity, and Threat and is an important part of the search engine optimization tutorial. SWOT analysis is commonly used to analyze a business’s ability in the market. This analysis can also help you determine the potential of your website.

Swot Analysis is divided into two parts: internal and external. Internal factors are factors that marketers can control, and external factors are factors that occur outside the organization and are not easily controlled.

SWOT analysis source – higher rank

To perform a SWOT analysis, start by setting specific and realistic goals for your website. Next, focus on the following steps:

(I) Strength

Make your content more competitive than your competitors’ websites.

(Ii) weakness

Identify points that slow your goal. This may allow your competitors to outperform you.

(Iii) Opportunities

These are external ones that help increase the potential of your website. Identify these opportunities and use them for your benefit.

(Iv) Threat

Opposition Opportunities; Threats are external factors that hinder website growth. Software piracy, government regulations, and competition are common threats that can hinder the progress of a website.

(D) Keyword selection

Keywords help your website be ranked by search engines. The more relevant keywords you use, the more people you will attract. Here are some points that can make your keyword search more relevant.

(I) Long-tail keyword

These are three to five-word phrases used to target users at the purchase stage. The advantage of long-tail keywords is that they are less competitive and product-specific, so you can target the right audience.

(Ii) Semantic indexing

This type of keyword analysis uses related keywords along with key keywords to make your content more relevant.

(Iii) Keyword trends

Find out the latest keyword trends and increase traffic to your website. Google Trends is a common way to find keyword trends.

(Iv) Location-based keywords

To make your keywords user-specific, add your city or country name to your main keywords to make them stand out.

6. Link building and mobile SEO

(A) Link construction

(I) Link construction involves obtaining links from external websites to your own website to improve direct referrals and search engine rankings.

(Ii) Link building increases the popularity of site links. To ensure effective link building, you must submit your site manually on a popular search engine, as automatic submission does not offer the benefits of SEO.

(Iii) You must list your site in an Open Directory project and use high-quality content. You can also use the Link Exchange program.

(B) Mobile SEO

Mobiles SEO is the process of designing a responsive, mobile-friendly website. Mobile, SEO is used when the site is displayed on a mobile device. The screen size and bandwidth of the site will change to match the mobile display.

When designing mobile SEO, you need to avoid the following mistakes:

(I) Please note that mobile pages load slowly. Analyze the speed of your mobile internet with SEO tools.

(Ii) Do not block CSS and JavaScript. Inlining CSS and JavaScript is important for mobile sites because they can be downloaded with the content.

(Iii) Too many mobile redirects will slow down the page. If you use multiple links, make sure they all link directly to related content.

(Iv) Using heavy images will increase the load time. But images are essential for consuming content. Balance image and content.

(V) Use of plugins and pop-ups should be avoided as Java and Flash may not be enabled on mobile devices.

When optimizing your site for mobile SEO, you have three configuration options.

(I) Responsive web design

This is the simplest mobile configuration and is recommended by Google. Here, the HTML code is on the same URL, but the display size has been reduced to fit the mobile screen.

(Ii) Dynamic serving
With this configuration type, the URL does not change, but the content served on the mobile device is different from the content on the desktop content.

(Iii) another URL
This includes maintaining two different URLs for desktop and mobile sites.

Some important mobile SEO tools are
(I) Google Webmaster Tools.

(Ii) Mobile emulator.

(Iii) Moz Local.

(Iv) Responsive web design test tool.

(V) A shouting frog.

(Vi) User-agent switcher.

7. Activities performed by search engines

If you plan to perform the basics of SEO, all you need to know is how search engines work. The various activities performed by search engines are:

(A) Crawl

This retrieves all web pages that link to a particular website. Software such as crawlers, spiders, and Google bot perform the crawl.

(B) Indexing

Indexes all fetched web pages and keeps them in a huge database where data is retrieved. The index identifies words and expressions that describe the page.

(C) Processing

This includes processing the search request by comparing the search string in the search request to indexed pages in the search engine database.

(D) Relevance calculation

Because multiple pages can contain the same search string, relevancy calculations can help you check the relevancy of each page. The latest SEO tutorial contains all the necessary information needed to calculate relevance.

(E) Acquisition of results

Getting the best matching results is the last search engine activity. This refers to data retrieved based on keywords entered by the user.

(F) Search engine rank

(I) Thousands of results may be displayed when searching for a keyword on a search engine. Page ranking is measured by the position of the web page as it appears in SERPs (search engine results pages). All the relevant information is available in the latest SEO tutorial PDF.

(Ii) The SEO Tutorial PDF includes a lesson on how to optimize search engine rankings, which can help you rank pages higher in search results.

(Iii) From designing and developing an SEO-friendly website to ensuring an optimized online presence, the SEO Tutorial PDF contains all the important SEO tips and techniques.

8. on-page and off-page SEO

On-page SEO refers to the website, and off-page SEO refers to the popularity of the site. Let’s understand both of these concepts in detail.

(A) On-page SEO

Including optimizing content, adding the right keywords to the right places, using related keywords, and using the right title for every page. In-page optimization practices include related backlinks, directory submissions, high-quality content creation, and adding Google Page Rank. The SEO tutorial on the page includes the following concepts:

On-page optimization includes:

(Ii) Keyword research by Google Keyword Planner.

(Iii) Select domain name

(Iv) Use the correct page title {URL structure} and folder naming.

(V) Image naming, image title, ALT tag creation.

(Vi) meta tags such as description, keywords, author, country, robot

(Vii) Redirect tag, headline tag {H1 to H6}, content creation, anchor text, link title.

(Viii) Use and create robots.txt file, create HTML sitemap, create ML sitemap, ROR text sitemap, etc.

(B) Off-page SEO

Off-page SEO refers to external factors that help improve the ranking of a page. It depends on increasing link popularity through link building, social networking, sending content to Open Directory, link exchange, etc. Various off-page SEO practices include blog publishing, classified posts, forum posts, adding business listings, social bookmarking, social networking, RSS feeds, link exchange, and more. Successful off-page SEO includes the following concepts:

(I) Create content that people want to share.

(Ii) Improve social presence to increase audience interaction.

(Iii) Partner with networking with influencers to drive more traffic to your website.

(Iv) Guest blogs on related sites.

9. Social Media and SEO

Adding out-of-page links was a great way to initially increase your search ranking. However, adding such links has recently resulted in spam, making the links unavailable to websites.

This is where social media comes in. Social media posts act as links when users share posts with other users. Share your posts for engagement. This is a major factor in search engine rankings.

Currently, search engines use social signals to determine the social interaction of a website. Therefore, focusing on social media engagement is an important part of the search engine optimization tutorial.

Here are some ways social media can help you optimize your SEO.

(I) High-quality social media posts can help establish website permissions. Posting high-quality posts increase the value of your domain and increase the authority of your website.

(Ii) It is important to add backlinks to improve search ranking. This helps to attract backlink opportunities not only from users but also from bloggers and influencers.

(Iii) Users are the most important factor in social media sharing. Posts need to focus on the target audience, as search engines look for human touches when ranking social sharing.

(Iv) Optimize your social profile. This makes it easier for more people to find your brand. Optimize your posts by adding quality content to get more information about your brand.

(V) Easily share on social media to make your content reach more people. To do this, connect your content to different social segments to increase brand awareness.

(Vi) Social media posts are indexed. Posts that are relevant and authentic will enter the pool of search engine social media indexing.

(Vii) Keywords are the most important aspect of SEO tutorials, as are social media. The user first accesses the website by keyword search. Understanding user intent can provide relevant content.

Two important factors that determine a website’s social presence are social reputation and social sharing.

(I) Social reputation

Having a social media account alone is not enough to gain a social presence. Social media posts must be engaging and product-related.

Similarly, they have multiple social accounts just to create a buzz that will be useless in the long run. Such accounts can easily be excluded.

(Ii) Social sharing

The more people sharing your posts on social media, the better for SEO. Increase your audience and engagement, and improve your search rankings.

Social sites are a great way to build a network. Popular social sites are Facebook, Twitter, Instagram, and Pinterest.

10.Search intention

Optimizing content for search purposes can help rank your website on the first page of search results. Use Google algorithms to determine the purpose of your product search.

For example, the word “cat” alone does not provide the results you are looking for. Are you looking for cat food or a cat? However, if you enter the word cat in Google search, you will see a summary of the keyword SERPs.

Suppose you enter the search term as “cat breed”. The result page looks like this:

Here you will find a variety of results, from blog posts about different cat breeds to a list of different cat breeds on Wikipedia. Looking at these results doesn’t tell you what your search is about.

Using targeted keywords to achieve specific results is the best way to provide what users are looking for. You need to analyze your product or service search closely so that your website can deliver the most relevant content.

11. What is spam?

An important aspect of the SEO tutorial is understanding how pages are ranked by search engines. Do search engine algorithms consider your content relevant to users or are they classified as spam?

As long as your content is considered valuable for your product, it will not be classified as spam. Also, to make sure you don’t accidentally categorize a page into the spam category, you first need to understand why your website is classified as spam.

According to Google, if a page is only for gold making, it is spam. The following are some of the things that are categorized as spam and should be avoided:

(I) Shallow content

Thin or shallow material-free content is filtered out by Panda, a domain-level penalty that treats content that has no value to users as spam.

(Ii) Cloaking
This refers to hiding the site so that search engines see a different version of the site than humans see. Search engines consider intentional cloaking to manipulate search results, and cloaked websites are immediately banned.

(Iii) Packing keywords

The SEO tutorial recommends using only the keywords you want to search for, but if there are too many instances of the keyword, it is called “keyword stuffing” and the page can become spam.

There is no limit to the number of times you can use a keyword, but using a keyword many times in a row or every other word is keyword stuff.

(Iv) Layout with many advertisements
If it is almost impossible to read the content because the page is filled with so many ads, it is considered irrelevant to the user. If the user cannot get what they are looking for from your website, the user looks elsewhere.

This is the SEO objective of maintaining the user experience.

(V) Paid links
Google is known to act on websites that attract viewers using paid links. According to a New York Times article, J.C. Penny was punished by Google for using paid links.

To avoid such a scenario, do not use paid links to increase search engine credit.

12. SEO copywriting

SEO copywriting is another important part of the latest SEO tutorial.

(I) An important SEO technique that writes descriptive text on web pages in a way that attracts visitors, targets specific search terms and ensures conversion.

(Ii) The purpose of SEO copywriting is to increase the ranking of content in the target keyword search engine.

(Iii) Optimize various elements on the page, such as titles, keyword tags, descriptions, headings, and alt text.

(Iv) This satisfies the search engine’s requirement to have genuine content pages that add value to the lives of Google users.

13. SEO Guidelines

As for SEO, there are certain guidelines that marketers must follow regarding content and design for SEO optimization.

These guidelines are an important part of the SEO tutorial and elaborated on all of the above concepts.

Here is the gist of all the content and design-related points of SEO optimization.

Select keywords related to the product. Google Keyword Planner and SEMrush are popular keyword analysis tools that can help you find the right keywords.

(I) Your content must be unique and not plagiarized.

(Ii) Keep in mind the keyword density. To determine keyword density, divide the number of times a keyword is mentioned by the total number of words in the text and multiply the result by 100 to get the keyword density.

(Iii) When using links, make sure the related content is linked. Adding a link to something different from your current content can be annoying to your readers.

(Iv) Use the shortest possible paragraphs and bullets to help readers better understand your content. This is especially useful if the content is longer than 1000 words and is easier to read in short paragraphs.

(V) Make mistakes while writing, so be sure to proofread your content before publishing it.

(Vi) Place keywords and related phrases inappropriate places, such as titles, headers, and meta descriptions. Every page needs proper keyword placement, but it’s essential for any kind of homepage. Introduction of the remaining pages.

(Vii) As explained in “User Intent” above, the main goal of the site is to be user-friendly. That is, your website must be easily navigable so that users can easily navigate from one step to the next. You can also add a search box to help users find what they are looking for.

(Viii) Optimize URLs so that search engines can accurately recognize the content of your website. The best way to do this is to add keywords to the URL.

(Ix) Images help users visualize the content and improve their understanding of the content. Images must be strategically placed throughout the content and have an associated alt tag.

(X) Finally, simplicity gets more readers. The design elements must be simple to complement the content and not overwhelm it. Also, avoid horizontal scrolling and pop-ups, as they tend to bother readers.

This video tutorial will help you better understand the SEO guidelines that will help you achieve your content goals.

14.Latest Google SEO updates and algorithm changes

SEO updates rely on Google algorithm updates. Google is a pioneer in search marketing, and everyone knows that various Google algorithm updates play a key role in optimizing websites. With this in mind, we create this complete SEO tutorial.

Search marketing professionals who understand the basics of search engine algorithms, understand how search algorithms work, and understand how search engines update their algorithms will channel their SEO campaigns in the most SEO friendly way. The various search engine concepts that SEO experts should learn in detail are:

(I) Search engine penalties and recovery.

(Ii) Why search engines punish websites, etc.

(Iii) Google Panda Algorithm, Google Penguin Algorithm, Google EMD Update, etc.

(Iv) A storage site for Google Panda, Penguin, and EMD Update.

(V) Recover sites from pandas, penguins, and EMD.

(Vi) All SEO professionals can click here to learn more about SEO updates.

15. SEO Video Tutorial

If you want to learn the basics of SEO in a more interactive and practical way, the SEO video tutorial is the best choice. Practical lessons on all the above steps can easily be found in the SEO tutorial videos. Here are some examples of how to master SEO.

How this SEO tutorial can help you

(I) Ensure effective online brand optimization for e-business.

(Ii) Help tailor your web presence for the future of search.

(Iii) SEO can be used for visibility, engagement, lead generation, and conversion.

(Iv) Help understand the role of content in SEO.

(V) It helps leverage social media for SEO.

(Vi) It helps you learn basic SEO tools to improve and automate performance and productivity.

(Vii) ROI of SEO can be measured.

(Viii) Learn about instructor-led live video sessions to help you get a better understanding of SEO.

(Ix) It helps you clear the SEO certification exam and become a Certified SEO Expert.

Final thoughts

The previous steps in this SEO tutorial will help you learn and implement almost all the key concepts related to SEO for a new website. This search engine optimization tutorial was designed to help you understand the most frequently used SEO terms, SEO practices, search algorithms, and the latest SEO trends.

After completing this SEO tutorial, you will learn how to optimize keywords, meta tags, titles, anchors, alts, and other text to play a vital role in the success of your SEO campaign.

Through this complete SEO tutorial, you will also understand how SEO copywriting can help you have good content on your site. Also, to better understand the SEO of your new website, you need to pay attention to the elements of the SEO infographic.

So this was all about search engine optimization. However, digital marketing, widely used by the most marketer, has another subset called pay-per-click. Read this Quora answer to see the difference between SEO and PPC.

Finally, here are some other key points of SEO for a new website that we consider important to include in this SEO tutorial:

(I) All pages must conform to W3C standards and keyword density must never be abused.

(Ii) robots.txt, urllist.txt, and sitemap.xml must always be included.

(Iii) Keywords play a very important role in titles, headlines, and meta tags.

(Iv) Never forget the ALT tag and title tag.

(V) Nomenclature should be indexed.

Want to be a search engine optimization expert? Participate in SEO courses with complete SEO tutorials and become a Certified SEO Professional.

If you have any questions about understanding any of the basic SEO steps mentioned above, feel free to contact us in the comments section below.

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